Apple Chief Apologises to Chinese consumer

Apple chief executive Tim Cook apologised to Chinese consumer on Monday and altered iPhone warranty policies in its No/2 market after more than two weeks to condemnations of its after-sales service in the state-run media.The warranty issued by Apple to Chinese market was far shorter than other smaller markets for only one year. Despite Cook has previously said the world’s second-largest economy is a crucial market for the iPad-maker, Apple had initially dismissed the criticisms. Apple’s attitude has been considered as ‘arrogant’.
Criticism of Apple began on March 15 with the broadcast of an annual show on CCTV about consumer safety and rights, which has become an annual ritual targeting foreign, along with Chinese consumer firms. Cook’s apology highlights the importance of the market for apple and now Apple will offer full replacement of iPhone 4 and 4S instead of major repairs, adding a one-year warranty starting from the date of replacement. 
LINK: http://www.smh.com.au/business/world-business/apple-chief-apologises-to-chinese-consumers-20130402-2h3k6.html