The Future of Blackberry

Blackberry is no longer the force it used to be in the mobile world. With Blackberry’s recent release of their new BB10 devices they hope to change all that and become player number 3 in the mobile world. Sure, they released some nice looking handsets and what looks to be a pretty capable operating system. The 3rd place will be going to Microsoft, simply because they have more money to throw at their mobile operating system and keep it going and going, plus their desktop operating system is currently on 91% of the worlds computers which integrates so damn well with it.

With Blackberry 10, Blackberry started to move away from what made it so popular – its business features. No longer is the focus on Blackberry Messenger (BBM) or Blackberry Enterprise, it’s making sure Angry Birds and Cut the Rope are there, making sure people can post pictures of their food and cat to the internet. This is all so wrong. Blackberry needs to get back to its business centric model of smartphones. Many people I know have more than 1 phone; their personal phone and their work phone. Blackberry can’t come storming in 3 years late and expect to claim ground from very established personal phone operating systems. No, they must come in and regain the territory which made them so popular in the first place – the work phone.