In the fast growing India, Apple and
Samsung are being beaten by a couple of aggressive competitors. Bangalore-based
Karbonn Mobiles and Micromax is being fuelled by Indian buyers, which will be
accessed by more than 300 million people by 2017. Their ultimate selling
secret? The price.
In a country where about 800 million people
live on less than $2 a day, Karbonn handsets start from 3,599 rupees ($66) and
Micromax’s from 3,999 rupees, less than the cheapest Apple and Samsung
smartphones. The iPhone 4 is available for 26,500 rupees and Samsung’s Galaxy Y
Duos Lite for 6,110 rupees.
“India is poised for a smartphone boom;
just look at the Internet penetration and potential,” Deepak Mehrotra, chief
executive officer of Gurgaon-based Micromax, said in an interview. “But we
don’t see any point to offering a Ferrari.”
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